Less noise, more yeses

Invest How Now helps UK founders get to a qualified yes. Clear steps. Fit-first matching. Tools that save time.

Seed funding fell to £520m in Q1 2025 from £1.01bn in Q4 2024.

More activity. Less capital per deal. Founders need faster investor fit.

Why Invest How Now

The first fundraise is confusing. Advice is mixed. Lists are long. We focus on the part that moves the needle: showing fit early so the first call is worth it.

What we do

  • Explain the process. Plain-English guides from first outreach to close. SEIS and EIS included.
  • Match with relevance. A curated directory of UK angels. Filter by sector, stage, cheque size, and founder focus.
  • Equip you to execute. Practical and effective templates for emails, a one-pager, a deck outline, and a data room index.
  • Keep it transparent. No pay-to-play listings. Clear criteria.

Who we help

  • Founders planning an SEIS or EIS-friendly round
  • Operators turning insight into a product
  • Angels who want prepared dealflow in their lane

Why now

Prototyping is faster with modern AI tools. The bottleneck is not building. It is getting to mutual fit. We help you show the right signals before the meeting.

How we work

  1. Start with sector and stage
  2. Add cheque size and founder focus if it helps
  3. Use our two-sentence outreach format: why them, why now
  4. Track responses and next steps with a simple checklist

Disclaimer

The content provided on this website is for informational and educational purposes only. It is not intended to be, and should not be construed as, financial, investment, or legal advice nor recommendation. Invest How Now is not a financial adviser and is not regulated by the Financial Conduct Authority (FCA), its authors are not financial advisers and it is therefore not authorised to offer financial advice. You should consult with a qualified professional before making any financial decisions.

Disclosure

When content is published about a company or organisation with which Invest How Now has a commercial relationship or interest, such as an advertiser or sponsor, that fact will be clearly disclosed in the article.

Do your own research and seek independent advice when required

Always do your own research and seek independent financial advice when required. Any arrangement made between you and any third party named or linked to from the site is at your sole risk and responsibility. Invest How Now and its associated writers assume no liability for your actions.

Investing carries risks

The value of investments and any income derived from them can fall as well as rise and you may not get back the original amount you invested.