About Us | Invest How Now
We help founders and angels understand fit before the first conversation. Learn about our fit-first approach to founder-angel matching in the UK.
Seed funding fell to £520m in Q1 2025 from £1.01bn in Q4 2024.
More activity. Less capital per deal. Founders need to figure out investor fit.
Why Invest How Now
The first fundraise can be confusing. Where do you even start? "Spray-and-pray" is not the answer. And angels don't want spam! We do the analysis, focused on the alignment between a founder's story and an angel's investment lens, before anyone commits time.
Who we help
- →Founders actively planning an SEIS or EIS-friendly raise
- →Angels who want to focus on the opportunities that align with their thesis
Why now
Building has become faster and more accessible with AI. But fit has become harder to see.
The challenge isn't reaching more people. It's knowing who to speak with and when. We need to surface that clarity early.
How it works
- 1Angels share their focus and investment experience.
- 2Founders share their company signals and round details.
- 3Our system surfaces alignment patterns.
- 4If there's fit, conversations can begin with a clear "why".
No broadcast lists. No inbox noise. No guessing.
Our approach
We believe the best fundraising conversations start with understanding, not pitching.
Signal over noise
Our AI reads between the lines - analysing narrative patterns, sector expertise, and investment philosophy to surface alignment that keyword matching misses.
Context before contact
Both sides see why there's a potential fit before the first message. No cold outreach. No guessing. Just informed conversations.
Transparency by design
Every match comes with a Fit Signal Map showing exactly what aligned. You always know the "why" behind each connection.
Education, not advice
We help founders understand SEIS/EIS readiness and angels clarify their thesis. We never recommend specific investments or arrange deals.
Our icon: the pika
Our brand icon is inspired by the pika, a small mountain-dwelling mammal known for its resourcefulness and preparation. Pikas spend their summers gathering and storing food for the harsh winters ahead - they don't wait for perfect conditions, they prepare methodically.
This mirrors our philosophy for early-stage fundraising. Like the pika, founders shouldn't rely on luck or timing. Success comes from preparation: understanding your story, knowing which investors align with your vision, and building relationships before you need them.
The pika also thrives through careful selection - choosing exactly what to store and where to place it. We help founders and angels do the same: focus energy on the connections most likely to flourish, rather than broadcasting to everyone and hoping for the best.
Disclaimer
The content provided on this website is for informational and educational purposes only. It is not intended to be, and should not be construed as, financial, investment, or legal advice nor recommendation. Invest How Now is not a financial adviser and is not regulated by the Financial Conduct Authority (FCA), its authors are not financial advisers and it is therefore not authorised to offer financial advice. You should consult with a qualified professional before making any financial decisions.
Invest How Now does not approve or communicate financial promotions and does not arrange or facilitate investments. Any introductions or conversations between founders and investors occur only where both parties independently choose to connect. Where a financial promotion is required, it will be approved and communicated by an FCA-authorised firm.
Disclosure
When content is published about a company or organisation with which Invest How Now has a commercial relationship or interest, such as an advertiser or sponsor, that fact will be clearly disclosed in the article.
Do your own research and seek independent advice when required
Always do your own research and seek independent financial advice when required. Any arrangement made between you and any third party named or linked to from the site is at your sole risk and responsibility. Invest How Now and its associated writers assume no liability for your actions.
Investing carries risks
The value of investments and any income derived from them can fall as well as rise and you may not get back the original amount you invested.