I am a senior leader in ecommerce, most recently Chief Operating Officer at Farfetch, with strengths in leadership, general management, strategy, marketing, product development, business development, strategic partnerships and venture financing. I am passionate about creating and growing technology‑led businesses and building high‑performing teams to scale them into category leaders, particularly in fashion and luxury ecommerce.
I scaled Farfetch from an early stage through its US$6bn IPO in New York and helped build the team from 30 to 3,000 while leading the business through multiple phases of growth. I was a key member of the team that raised over US$700m pre‑IPO, founded a fashion e‑commerce start‑up from idea through launch and early growth, and drove category development for eBay in Australia during its hypergrowth phase. I typically work with early‑stage and growth‑stage technology‑led ecommerce businesses, offering hands‑on support around scaling teams, fundraising, product and commercial strategy and strategic partnerships.