I am a growth-focused operator and strategist with nearly 16 years of cross‑functional experience in consumer products, B2C tech, marketplaces and eCommerce subscription scale-ups with global presence. I have management board experience and an MBA from MIT Sloan. As an early employee at HelloFresh I helped drive 10x top-line growth and build a global organisation by scaling operations and shaping the product roadmap.
I now use that strategy and operations know‑how to advise growth-stage founders on structuring teams, ramping processes and implementing high-growth strategies. I am performance oriented and highly data driven, with a practical track record of boosting customer retention by 50% through targeted loyalty programmes and digital funnel optimisation. Previous roles as general manager of a high-growth CPG startup and as COO of Conad underpin my managerial and entrepreneurial approach as a business partner and mentor.