I was founding CMO of Pharmacy2U, delivering growth equivalent to opening an offline pharmacy every 2.5 days prior to a private equity exit. I now operate as a fractional CMO, angel investor and board member for VC-backed tech startups across the UK, the US East Coast and Europe, working with founders who have just raised capital, have experimented with marketing or whose established efforts are producing diminishing returns. I have delivered outcomes across ed-tech, femtech D2C and fintech contexts.
I help founders build profitable, scalable growth engines by elevating the voice of the customer, crafting brand narrative and positioning, developing scalable, profitable growth strategies, implementing data-driven decision making and experiments, and building high-performing cross-functional growth teams. As an investor and mentor I teach teams to take over successful programmes and step away once there is a clear P&L and marketing roadmap. I also work with a vetted network of marketing and branding specialists paid directly with no kickbacks. Typical results include taking an ed-tech marketplace to profitability while reducing media spend by 25%, backing and helping a femtech D2C startup grow to GBP 1M in ARR, and delivering double-digit pipeline growth for a Series B fintech.